Create the conditions for the intelligent use of intelligence.
Combine human and agentic intelligence in ways that raise the bar on performance, responsibility and value.
Has your organisation’s AI transition stalled?
Plenty of AI activity, but no coherent enterprise ambition.
An executive team talking about AI from completely different perspectives.
Transformational opportunities becoming difficult to distinguish from sophisticated busywork.
Technology, People, Risk and the business all own part of the transition, but nobody owns the whole.
A backlog of use cases, but not a roadmap for becoming better at imagining, adopting and governing AI.
People are beginning to manage agents as well as processes, but responsibility, judgement and ownership remain unclear.
Stop chasing the technology.
Clarify what kind of organisation you want to become.
Beyond the utopia / dystopia trap.
The technology itself can't dictate which future we create. That depends on what we choose to automate, delegate or preserve, and what we remain accountable for.
The future of work is not predetermined. It will reflect the organisations we choose to design.
Excellence before automation.
If you cannot describe what excellent work looks like, you cannot intelligently decide what technology should augment.
The ambition is not to automate as much as possible. It is to make the organisation better at what matters.
Responsibility is an enabler, not a brake.
Clear boundaries, explicit accountability and thoughtful delegation make it possible to use increasingly capable systems responsibly.
Responsibility is what makes ambitious delegation sustainable.
Let’s work together
Executive Briefings
Focused executive conversations, provocations and working sessions for leadership teams that need to challenge assumptions, create shared language or raise the level of ambition.
Strategic Interventions
Short term engagements with clear deliverables, co-designed with your team for both empowerment and impact.
Leadership Advisory
Private, independent counsel for CAIOs, transformation leaders and senior executives navigating consequential change.
A thinking partner to challenge assumptions, frame difficult choices, connect technology to purpose and bring relevant research and perspective into the room as the situation evolves.
Book a free initial consult →25 years leading at the intersection of technology, strategy, design and
organisational change.
My work has spanned enterprise strategy, strategic foresight, responsible AI, workforce transformation, operating-model design, innovation and executive advisory.
Most recently, I led Salesforce Specialist Agentic AI capability across Australia and New Zealand, bringing together solution engineers, architects and business consultants to help enterprises navigate the shift from experimentation to adoption at scale.
Co-author, The Trust Imperative 5.0: Governing AI at Scale.
Read it →
Founding Member of the National AI Centre Responsible AI Think Tank.
Press Release →For a media kit, please contact media@justintauber.com
Public speaking appearances include:
- The Sydney Institute
- AFR AI Summit
- CommBank Momentum
- AWS Public Sector Symposium
- Gartner IT Symposium/Xpo
- Dreamforce, San Francisco
- In the Blink of AI with Georgie Healy
- Salesforce World Tour
Ethos Design
Design the conditions that make excellent judgement, responsible action and meaningful agency easier to embody.
My advisory work is grounded in an emerging body of thinking called Ethos Design. Traditional strategy tends to focus on objectives, plans, structures and incentives. Ethos Design asks a different question: how can we leverage technology, story, structure and place to empower people to adapt toward new forms of excellence?
As human and agentic intelligence become increasingly intertwined, this becomes an increasingly practical question.
The challenge is not simply to design better technology. It is to design organisations capable of using intelligence well.
Ethos Design is a core methodology of Epoché - an independent research and design institution I founded to investigate how organisations can exercise intelligence well in changing conditions.
Our research focuses on character and judgment, agency and intelligence, and adaptation under uncertainty — the conditions that shape how organisations decide, act and evolve.
Are you a researcher, engineer, economist or designer interested in shaping the conditions for human flourishing in an age of AI?
Partner with Epoché →What are you working through?
If your organisation needs a better conversation about what comes next, let's talk.
Most good conversations start with a half-formed question. Let me help you get clear on what you need.
Not every problem will be a good fit. If that's the case, I can connect you to a network of advisors, researchers and hands-on practitioners.
“Thank you for taking on my confusion and anxiety and giving me a clear path forward.”